ABOUT
ABOUT ME
Houston is my home, born and raised. As a proud Longhorn, I graduated with honors from The University of Texas at Austin with a major in Corporate Communication after accepting an academic Presidential Scholarship from the Moody College of Communication. Following two years of valuable work experience, I went on to complete a Master of Business Administration degree with a concentration in marketing from Vanderbilt University's Owen Graduate School of Management. By nature, I am a logical, analytical creative and ambitious idea generator, who thrives in fast paced environments and is motivated by civic engagement. My past experiences have led me to be an advocate of trustworthy business practices, protection and integrity.
WHAT I'VE DONE
My experiences span across financial services, professional sports, higher education, and fashion. A servant leader for over fifteen years in marketing, business optimization, business management and brand management. Key areas of expertise include: ​
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Revenue generation
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Business management
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Strategic partnerships and alliances
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Marketing campaigns
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Fundraising and development
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Non-profit management
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Investment management
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Image & risk management
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Event production
Proven track record of developing revenue generating strategy and execution. Strong relationship oriented leader with effective relationship management and communication skills.
WHAT I DO
I help clients achieve their personal, professional and non-profit goals through marketing strategy and best practices in business management. As the Head of Marketing and Investor Relations, I manage all internal and external communication/ branding on behalf of the investment management firm, Railroad Ranch Capital Management. I drive measurable results. Past experience include conducting market research, analyzing data and drawing conclusions on how to make strategic business decisions to increase revenue, efficiencies, fundraising, awareness and programming. Strategizing ways to create value and engage people through events, content, campaigns and digital marketing to see business objectives through to accomplished goals. Assessing the best business moves and deals for brand optimization. I create resounding IMPACT.
PORTFOLIO
Click below to explore previous work experience and impact.
Created new concept for annual report to showcase highlights of the premiere scholarship program.
Ideated an annual weekend retreat to strengthen women of color on campus through personal and professional development. Led and managed team of 12 to set objectives, create, plan and execute the first and recurring retreats.
Redesigned and created catalog for alumni to preview the upcoming years' trips.
Segmented audiences to send communication to targeted alumni.
Established program brand identity including, logo, mission statement, core values and strategic objectives to guide annual decision making.
Created magazine advertisement targeting new graduates of the university with a limited time class ring offer.
Recreated website structure, streamlined menu selections and content for an enhanced user interface.
Managing partner, led a team of 8 to fundraise and create programming for youth in underserved communities. Provided educational and athletic opportunities for youth ages 8-18 years old.
Ideated and negotiated a partnership with Knot Standard x Houston Sports Awards.
